Marketing License
Using Your Images to Market Your Business? License Them Properly.
If your images will be used in ads, promotional campaigns, printed marketing, or broad business collateral, a marketing license ensures proper usage rights and protects your brand investment.
Know the Difference
What Your Session Includes vs. What Requires a License
Every Chris Headshots session includes standard professional personal use rights. Commercial and promotional use is a separate agreement.
Included in Every Session
Standard personal use rights
- Personal website (bio/about page)
- LinkedIn profile photo + cover
- Email signature
- Organic social media profiles
- Digital press kit / speaker bio
- Internal company directory
- Résumé / professional portfolio
Requires a Marketing License
Commercial / promotional use
- Paid ads on Facebook, Instagram, or LinkedIn
- Google Display or retargeting campaigns
- Printed marketing materials (brochures, mailers)
- Bus bench or billboard advertising
- Trade show displays and event signage
- Company website marketing campaigns
- PR distribution or media pitch materials
- Recruiting advertising campaigns
- Any commercial use generating business revenue
By Channel
Where Commercial Licensing Applies
Digital
- Website hero section
- LinkedIn profile + ads
- Email marketing
- Paid social campaigns
- Google Display Ads
- Podcast/video art
- Business cards
- Postcards/mailers
- Brochures
- Rack cards
- Newsletters
- Print advertising
Advertising
- Facebook/Instagram ads
- LinkedIn sponsored content
- Google ads
- Retargeting campaigns
- Recruiting ads
- Display advertising
Out of Home
- Billboards
- Bus wraps
- Transit advertising
- Bus bench signage
Corporate
- Annual reports
- Internal directories
- Recruiting materials
- Investor presentations
- Press kits
- PR distribution
Multi-Channel Campaigns
- Company-wide marketing
- Multi-channel brand campaigns
- National digital distribution
- Enterprise media
- Franchise rollout
License Tiers
Choose the Right Scope for Your Use
Three licensing tiers designed to match your actual marketing footprint — from local promotion to full unlimited commercial use.
Local promotion & business collateral
Local Marketing License
Solo professionals, freelancers, local business owners
or $390/yr
Save $78/yr with annual billing
- Personal website marketing use
- LinkedIn + social media (organic + local paid)
- Email marketing campaigns
- Local print marketing pieces
- Business cards, postcards, rack cards
- Local digital advertising
- Single-market promotional content
- Regional or multi-market ad distribution
- Outdoor / billboard advertising
- Company-wide or franchise marketing
- National campaigns
Broader ad reach & campaign use
Regional Advertising License
Active professionals, realtors, consultants, coaches, growing businesses
or $790/yr
Save $158/yr with annual billing
- Everything in Local License
- Multi-market paid advertising (Facebook, Instagram, LinkedIn)
- Google Display + retargeting ads
- Regional print campaigns
- Billboards, bus wraps, and transit advertising
- Brochures, mailers, signage across region
- Podcast/video thumbnail and cover art
- Speaking materials + presentations
- Digital brochures + downloadable assets
- National digital campaigns
- Company/franchise-wide distribution
Full commercial & multi-channel use
Unlimited Commercial License
Established brands, executives, high-volume marketers, serious professionals
or $1,490/yr
Save $298/yr with annual billing
- Everything in Regional License
- Company website marketing use (not just personal)
- All-platform paid advertising
- Outdoor advertising (bus bench, transit, signage)
- Trade show / event materials
- PR and media distribution
- Recruiting + employer brand campaigns
- Print campaigns at scale
- National digital campaigns
- Franchise-wide / multi-company distribution
Why It Matters
Proper Licensing Protects Your Investment
Every photograph is automatically protected by copyright from the moment it's created. When you commission a headshot, you receive usage rights — not ownership of the copyright. The scope of those rights determines where and how you can use the image.
Standard session usage covers personal professional channels — your website, LinkedIn, email signature. Using those images in paid advertising, printed campaigns, or company-wide marketing without a license exceeds the agreed usage scope.
A marketing license isn't a technicality. It's a professional agreement that protects you, documents your usage rights, and ensures you can deploy your images confidently across every channel your marketing requires.
Standard session pricing does not include broad commercial marketing use. Standard headshot session pricing does not automatically include broad commercial marketing usage. Commercial, advertising, and promotional use may require the appropriate marketing license depending on scope and usage. Clients should confirm licensing needs before using images in paid or broad commercial campaigns.
Who Needs a Marketing License?
Realtors using headshots in bus bench or billboard ads
Attorneys using their photo in paid Google or social ads
Doctors running Facebook ads featuring their image
Companies using team headshots in recruiting campaigns
Consultants using their photo in promoted LinkedIn content
Brokerages using agent images in company marketing materials
Upgrade Your Rights
Get the License That Matches Your Marketing
Contact us to discuss your usage needs. We'll recommend the right tier and get you properly licensed quickly.
